Founded by Nathalie Streng, a visionary global entrepreneur, brand architect, and industry innovator.

House of Nat Concepts goes beyond traditional consultancy.

We act as a personal business mentor for founders and brands that are looking to build brands with meaning, depth, and lasting impact, creatively directing them through the complexities of growth, positioning, and execution. Our expertise lies in identifying unseen opportunities, optimizing brand potential and ensuring future relevance.

With a career spanning multiple continents and industries, Nathalie has lived and worked in Spain, Australia, Costa Rica, New York City, Los Angeles and Amsterdam. Fluent in five languages, she has set up an aerospace commercial office in New York, founded the first cold-press juice and plant-based foods to-go products and retail brand in Europe, and led the strategy and brand creation for Grahana in Madrid, a global premium real estate and human expansion brand for the short term rental market. As the founder of Renessence in Amsterdam, she has built one of the most pioneering preventative health and well-being spaces, combining science with spirituality and redefining the intersection of wellness, longevity, and technology. These are just some of the ventures she has created, each reflecting her ability to merge innovation and strategy with purpose. At the heart of her work is a deep commitment to helping people unlock their full potential—guiding them to build brands that inspire, elevate, and contribute positively to both individuals and the planet.

Nathalie’s expertise lies in understanding global consumer movements, cultural shifts, and various markets. She has worked across premium tourism, fashion, interior design, wellness, health, consumer products, retail, spas, real estate, and sustainability.

With a refined sense of market movements and consumer behavior, Nathalie has a sharp eye for detail and an innate ability to anticipate emerging changes before they take shape. Whether collaborating with visionary entrepreneurs, startups, or established brands, she personally guides them in creating their brand and determining the best strategic path forward. From brand positioning and execution to advising on concepts, and expansion strategies, unlocking hidden opportunities and supporting businesses realize their full potential.

Beyond business, Nathalie is a lover of nature, movement, and sports—an avid horse rider with a passion for yoga, meditation, and the power of the body in motion. She is also an actress drawn to the art of expression, and at her core, an investigator and experimenter.

She believes that, much like acting, building a brand is about truly discovering your why and embodying it on every level of the business. When that connection is real, it doesn’t just resonate—it acts like a magnet and pulls people in. It stirs something deep within them, making them want to breathe it, live it, become it. A brand isn’t just seen or even felt—it’s something people crave to immerse themselves in, to exist within as if it were a part of them.

At House of Nat Concepts, we don’t just build brands—we help shape the future, crafting ecosystems that inspire, evolve, and leave a lasting imprint on the world.

Our work is rooted in a deep desire to help people, create with intention, and build businesses that are not only successful but conscious, responsible, and truly impactful.