Renessence⁣⁣ – Amsterdam

We create brands and

architect business growth

We guide and partner with business leaders at every stage, whether you’re seeking one-on-one strategic consulting, personalised strategy and execution, or ready to create and build an entirely new brand. With hands-on expertise and a commitment to excellence, we create holistic ecosystems that create value across all touch points, where aesthetics meet innovation, purpose, and growth.

 

WE ARE

 

Brand Architects. Business Expanders. Visionary Mentors. Entrepreneurial Therapists.
Creative Strategists. Experience Curators. Culture Shapers. Futurists.

 

Renessence⁣⁣ – Amsterdam

About

 

HOUSE OF NAT CONCEPTS

a brand consultancy agency that guides,

designs, directs and blends strategy with precision,

creative direction and execution.

We connect the sunseen dots, supporting entrepreneurs, investors, brands and businesses to unlock their full potential through a holistic, research-driven and design-led approach focused on strategy and creative direction. With an eye for design, beauty and details, a deep understanding of market dynamics, shifting consumer behaviour and cultural evolution. We provide opportunity, foresight, and solutions in a rapidly evolving landscape.

 

Whether refining an existing business or building one from scratch, we bridge vision with execution, aligning concepts, people, and strategies to cultivate something unique with purpose and lasting impact. As visionary mentors & business architects, we don’t just advise; we immerse ourselves in the dream and process, guiding entrepreneurs in refining and designing ideas, developing products, services, and creating transformative spaces, while connecting them to the right people to fuel growth, innovation and meaningful change.

More than just building brands, we help you create and grow aesthetic, intelligent movements and dynamic holistic ecosystems that people feel, connect with, and remember.

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Nathalie Streng

 

Founded by Nathalie Streng, a visionary global entrepreneur,
brand architect, and industry innovator.

With a global path spanning Spain, Costa Rica, New York, Los Angeles, and Amsterdam, and studies in Australia, Nathalie, fluent in five languages, has created ventures across aerospace, wellness, and real estate. She founded Europe’s first cold-press juice and plant-based to-go brand, led brand strategy for Grahana, a premium real estate and human expansion brand, and is the founder of Renessence, a pioneering well-being space in Amsterdam redefining the intersection of wellness, longevity, and technology. These are just some of the ventures she has created, each reflecting her deep commitment to helping people unlock their full potential by building brands that inspire, elevate, and contribute positively to both individuals and the planet.

 

Nathalie’s expertise lies in understanding global consumer movements, creating and growing holistic brands. She has worked across premium tourism, fashion, interior design, wellness, health, consumer products, retail, spas, real estate and hospitality. She has a sharp eye for detail and strives for excellence.

Beyond business, Nathalie is a lover of nature, movement, and sports, an avid horse rider with a passion for yoga and meditation. She is also an actress drawn to the art of expression, and at her core, a seeker, deeply curious about psychology, human connection, and what it means to become a fully integrated person.

 

She believes that, much like The Arts, building a brand is about discovering your why and embodying it on every level of the business. When that connection is authentic, it acts like a magnet and pulls people in. It stirs something deep within them, making them want to breathe it, live it, become it. 

⁣ The Cold Pressed Juicery⁣  Prinsengracht, Amsterdam

HOW WE WORK
From Vision to Reality

We don’t spend time managing personnel, we spend it managing you and your brand. We’re not a traditional agency, we’re a founder-led, highly focused creative partner. Run by Nathalie Streng, we provide bespoke, hands-on attention that larger teams simply can’t. When needed, we bring in top-tier specialists, but our core focus remains delivering clarity, creativity, and results—directly for you.

 

Whether you’re an investor with an empty space unsure of its potential or an existing brand looking to evolve, we turn spaces into destinations and businesses into holistic brands, creating concepts that are not only visionary but strategically positioned for success. House of Nat Concepts goes beyond traditional consultancy. We act as a personal business mentor for founders and brands that are looking to build brands with meaning, depth, and lasting impact, creatively directing them through the complexities of growth, positioning, and execution. Our expertise lies in identifying unseen opportunities, optimizing brand potential and ensuring future relevance.

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WHO WE WORK WITH

We collaborate with entrepreneurs, startups, and established businesses looking to expand, pivot, or redefine their identity, products, services and market presence. Our expertise spans brand strategy, creative direction, business growth consulting, experiential design, brand representation — ensuring every brand we work with is built for impact and purposeful longevity.

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